NEWPORT BEACH, Calif., Jan. 28, 2010 (GLOBE NEWSWIRE) -- Celect.org™ an Optimum Interactive (USA) Ltd. Company (Pink Sheets:OPTL - News), a leading provider of web-based organizational network and SaaS business tools and services for organizations online, announced the launch of its strategic sales and marketing initiative for its patent pending, one-click, one-system solution for faith-based organizations, ideal for churches, denomination head offices and para-church ministries.

“Without exaggeration, I believe this technology will revolutionize communication between all church communities, whether that is between denominations and churches, or individual members of a congregation,” said Larry N. Willard, President of Faith Family Books and Castle Quay Books in Toronto, Canada. “By providing a professional looking site that anyone can build and manage, the Celect.org platform eliminates the costly need for ministries to rely on specialized web masters and complex programming languages to maintain their church websites.” Celect has begun signing contracts with leader churches and organizations throughout Canada.

“This patent-pending system and suite of business tools is specifically designed to transform the way membership organizations build constituent participation, raise capital and control their operations,” said Tony Roth, CEO of Optimum Interactive.  “Until now, there has been no single solution that allows organizations to manage their member data, e-commerce and communications successfully without spending a ton of money and hiring dedicated IT help. We expect to contract over 500 faith-based clients throughout North America in 2010 resulting in first year incremental revenue of over $1.2 million.”

The Celect.org™ five services and suite of tools includes: 

• Celectdata™ provides a web based interface for member data management.
   
• Celectpay™ enables organizations to accept credit and debit cards on their websites.
   
• Celectfinance™ provides turn-key invoicing and collection capabilities with online reporting systems.
   
• Celectgrow™ provides advanced member prospecting, lead generation and two-way communication and tracking tools.
   
• Celectpartner™ makes fundraising simple by connecting users with trusted partners that provide relevant products and services.

About Us:

Celect.org™, an Optimum Interactive (USA) Ltd. Company, is the leading provider of web-based network services for membership organizations including collegiate student organizations, faith organizations, non-profit organizations and professional associations. Based upon a patent-pending, one-click, one-system solution, the Celect.org platform helps membership executives to efficiently operate their organizations online. By removing administrative bottlenecks, the technology enhances membership participation and financial controls. Ideal for organizations with anywhere from 20 to 500,000+ members, the Celect.org platform allows membership organizations to effectively communicate and raise funds in a transparent, yet safe and secure manner. Held by parent company Optimum Interactive (USA) Ltd. (Pink Sheets:OPTL - News), Celect.org, LLC is headquartered in Newport Beach, CA with additional offices in Illinois, Toronto, and New York.

The Celect.org logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6677