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Real Time From REUTERS:
Zynga And CBS Are Working To:
Bring "Draw Something" To Primetime TV
How about this: Hit game title Draw Something will soon be at the center of a new primetime game show.The show’s pilot, which was picked up by CBS after an apparent bidding war, will be produced by Sony Pictures Television, Ryan Seacrest Productions, and Embassy Row.
This model to monetize ZNGA is one of the best for them, they have a Well Known Names and for CBS it's the best way to reach Web Users So it will be a "Win Win" deal ! Moreover the same concept can be used for launch of New Game or asking to ZNGA to create a Game for the Launch of a New TV Show = Perfect Synergy for Both company's.
Even TV advertisers on TV Show that in the past ignored ZNGA, may ask to be advertise in their games.
If ZNGA go that way it can even sell codes in cereal box for Child Games.
With ZNGA brand names = "Well Know" It open the doors to many opportunity with that king of partnership, it could even be for the launch of a New Cars ( $GM do U listen ? ) with a special game for discount etc...
Zynga take the head of the mobile advertisement synergy with TV ( $APPL do U listen ?)
Facebook with social will have hard-time to monetize the data with mobile ( I told that since 2 years) , more than ZNGA.
My Target if ER meet expectations from "analyst" is raised from $9-10 To $11-13.
What do you think about that ?